I just checked out Heineken's Know the Signs website. It is a humorous website where you spot the signs of over-drinking. Crazy, obnoxious dancing; bawling about your ex; getting a little grabby with the opposite sex; etc. It's a nice microsite, but it also asks for your birth date since you are supposed to be 21+ to enter.
Here's my question: This website may be created by a beer brand, but should it be "restricted" to 21+?
I know people can lie about their birth date and enter anyway. But, people under 21 do drink and are more likely to binge drink. Shouldn't they be encouraged to learn more about drinking in moderation or not at all rather than be told this site "isn't for them?" No one wants to encourage underage drinking, but I think it's ignorant to ignore the fact that it happens.
Thoughts?
