Last year, Radiohead shook up the music industry by releasing In Rainbows as a pay-what-you-want digital download. Less established artists had already tried this format with some success, but it was the first time a band with a household name had bucked the distribution system. Though the financial success was debated, they definitely scored points for their brand. Loyal fans "donated," if you will, more than they would have paid in a store; first-time listeners skipped payment and sampled a new band, and Radiohead came off as a band that cared more about getting music to their fans than raking in profits.
Radiohead continued their fan-centric approach by asking fans to submit remixes of two of their songs, Nude and Reckoner. They've even made individual tracks of each instrument available to download on iTunes (for $1 each with Nude, $1 total with Reckoner) so that those without mixing experience can still fire up Garage Band and get in the game.
Loyal Yaybia reader t1dogg1 was personally contacted by Radiohead to remix Reckoner before the competition was made public. Please head over to the website and vote up his mix...and a big thanks to him for pointing Yaybia in the direction of this promotion!
Tuesday, September 23, 2008
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