Quest for G

I cried when I watched this video.



I think this was a nice new approach to performance beverages (don't tell POWERade that I said this... oops!) Usually, this category gets bogged down with the "science" part (sodium levels, electrolytes, etc., etc.) or focuses on a more Nike approach of sports enthusiasm, but this was FUNNY! AND I LOVED IT! Very unique for their brand.

a) Can't go wrong with Monty Python.
b) Loved Bolt's "Ego."
c) All the athletes complimented the story so well.
d) The video was still all about quenching thirst, so it wasn't completely random.
e) Jabbawockeez was unexpected and a funny add-in.

Thoughts? Do you think that this would be effective?