Sunday, April 5, 2009

It's For You

I had only seen it on TV once. Jameson and I were watching Whose Line Is It Anyway in my living room back in high school and this spot came on:



We looked at each other in disbelief at how good it was. I'd like to say that was the moment that I knew I wanted to be in advertising, but that's probably not true. But this spot has been my favorite ever since.

AND TONIGHT I SAW IT ON FOX!!! The ending was edited to say "Open Happiness" to match the new campaign, and it's promoting 99 cent 16-oz bottles. The fact that the spot transcends five years and two campaigns proves how much it truly embodies the Coke brand. I know that Nokia ringtone is on its way out, so I won't call it timeless, but it's as close as I've ever seen.

LOVE IT!!!

5 comments:

alicia houselog said...

I JUST SAW THIS AGAIN TOO AND I WAS SOOOO EXCITED! Made me think about all of the 'SACers and made me smile.

<3

Anonymous said...

I love that commercial. I had completely forgot about it! I'm excited for its return. Thanks Libby!

Sylvie said...

Never seen that commercial before in my life... but! I like it and can definitely see why you all loved it.

Jeanine Lilke said...

Yeah, I freaked out when that came on and no one really understood. That commercial is good stuff maybe even classic. I love how they play it all over the world and change nothing, but the people and their style of clothes.

Claire Grinton said...

I was just thinking earlier today about how some brands are recycling old ads by adding new supers or changing the music. So far I've found McD's, Hershey's, some board game (I can't remember...eek), and now this. Granted this is pretty recent, but wasn't this also previously released only in the UK?

 
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