Kim Kardashian's Going to Show us all what PR Really Is.

Previously, I blogged about the presence of PR in reality TV.

In an update to that post, People.com has announced Kardashian's newest project, a reality show focused on public relations. The show will be focused around her friends in the industry, "PR gurus Jonathan Cheban and Simon Huck" of Command PR.

"It'll show all the ins-and-outs or PR. It's going to be really fun. It'll show how there's lots of drama and crisis in the PR world."

Now granted, I have not seen the show, therefore I can not judge thus far. However, I will say why this makes me nervous. So far PR has a Hollywood reputation of being a job in which publicists help celebrities clean up messes. Although I have a deep respect for those in entertainment public relations (it's a tough and 24/7 type job!), there's just a lot more to PR.

Celebrity publicity is just one small facet of public relations. Among the intricacies of the public relations profession are creating press releases, organizing media, strategies of product releases, fostering relationships, facilitating business to business relations, and more. PR professionals can specialize in consumer marketing, manufacturing technology, agriculture, investor relations, and digital media. Each of these practice areas differ from each other in some ways, and are equally challenging in their own right.

The sad thing is, none of this can be conveyed through a half-hour television show no matter how well produced. It took me four years of college, and 5 internships to begin to grasp what PR fully entails. It would be wonderful to see a show attempt to expose the real world of PR. And in the end, it wouldn't really make for good entertainment (credit to my first commenter for this modification, as it's so very true).

Again, this is my opinion. But...If you listen really closely, you can hear a collective sigh among many PR professionals everywhere.