GAP Employee Cheer

Okay... so I'm not completely sold on the GAP television spots with the cheers. I know, they're festive, they're happy and they fit the brand personality. However, I don't find them particularly creative. (Call me Scrooge...)

I know friends that have sent GAP cheer via cheerfactory.com and quite liked doing so. I think it's great that they're giving the giver and givee 20% off, but I probably won't send any because I has no moneys.

On a completely complimentary note, however, I DO think the campaign has succeeded in internal relations with its Cheer Off competition among stores. GAP stores across the U.S. and Canada (I think... those are the only vids I found) competed with each other to make a festive GAP-themed cheer video. I have no clue what the prize was for the winners of the competition, but I do know what GAP received from this: workers who felt a little more tied to the company. (Insert "Oh how sweet..." sigh here.)

Just take a look at some of these videos. There are terrible ones on YouTube if you search "GAP Cheer," but I've just posted a few of the better ones here.

Here's one, which is a take of the J&K Wedding Entrance Dance video that became so popular on the interwebs:

Then there's "Baby Got GAP." Not my favorite, but the girl at the beginning makes me laugh:

And, of course, "Plaid Romance," my personal favorite. (Okay... I'm biased because I know one of the girls in it. Lauren Sudbrink! WOOT WOOT!)

These little creative exercises can really bring a group of employees together. They may have been only co-workers before, but I bet they feel a little more like friends after spending this time together.

BEWARE: ÜBER CHEESY END REMARK APPROACHING!

Now that's something to cheer about.