Friday, February 12, 2010

From the morning after to the buzz about, here is what you need to know about this week on the Internets.

It was a big week in technology and social media. Here is what you need to know, in case, ya know, you were hanging out under a rock all week.

The Superbowl & The Morning After.
It was the year of social at the Superbowl. Neilsen revealed that 14% of all Superbowl watchers logged onto the web during the game. This is up from 12% last year. While 2% is nothing to sneeze at for a notable increase, it wasn't the jump that I was expecting.

The brand that got the "most buzz" was Doritos, but that could very well be due to the anticipation from the user-generated contest, or the pure volume of commercials for Doritos. The "most watched ad ever (in the history of the world)" went to Doritos "Gym"



Facebook's new look book
We all knew that it was coming, but Facebook finally rolled out it's redesign. Once again, it is more than just a reskin - it is a complete UX change. I get pretty accustomed to how my mouse moves on a website. I think most people do. I keep moving my mouse up to search in the upper right hand corner, and seriously not being able to find the search bar.

The biggest implication for marketers is that the boxes width is getting narrower (760-520px), but I believe this change is being rolled out gradually. While everyone was asking where that extra 240px is going, I'm wondering if they pages and profiles are going to start having the picture and that navigation up the whole time while you browse through the tabs.

Google Buzz...and the privacy battle.
While far less anticipated than the Facebook rollout (we really only learned about Buzz a week or so before, but Facebook we've been anticipating for months), both hit our screens around the same time. Buzz has been getting a whole lot of push back on privacy. I've always believed that Google knew everything about me, and well, now it is becoming evident how much they know about how we connect with and how we connect with them. It makes some people upset.

I think Buzz will land on its feet, and be something big. I believe this will be a bit like Facebook's previous turmoil with privacy (e.g. the changes in default privacy settings or the fiasco with Beacon). Services will f-up the first time around, figure out how to fix their privacy settings, and then be happy and continue to use the service. It is just more open that people are used to.

I think the future evolutions of Buzz are what are the most exciting. For example, check out what can happen when you use GoogleLabs.

New York Times gets cozy with Foursquare
While the New York Times reports from the Olympics in Vancouver, they will be sharing all the hotspots through Foursquare. They already have lots of friends on the site, I hope that they spend a lot of time interacting with those friends, instead of just feeding them information. It will be interesting to see how this plays out.

Barbie got geeks
Our favorite doll's latest career is as a computer scientist. This career was voted on by young consumers, and is a perfect exhibit of the "coolness" of geek.

And probably, most importantly:
You'll be hearing a whole lot more from the ladies of Yaybia now. It is like we are all Minnesotan bears, coming out of hibernation or something.
 
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