Ad Club Does Good

Not to detract from Post-Super Bowl Ad coverage for the second time today, but I just thought I would bring up what some other Advertising newbies are doing in the Minneapolis area.

Inspired by the DEEPSPACE series and the annual Ad Fed Student Advertising Summit, the University of Minnesota's Ad Club decided to put on an Advertising Summit of their own. Sponsored by space150, the Advertising Club pulled together four speakers from local agencies to talk about digital in 2009 and how to market yourself to employers. space150, Colle+McVoy, and Azul 7 all had speakers at the event followed by a Happy Hour.

Nicole from space150 presented a case study for Old Spice. An excellent example of how a dated brand used online to update it's image and engage new consumers. Adam from Colle+McVoy led a discussion about "Chasing the Dragon." In other words, don't do it. Don't try to capture that elusive perfect digital strategy or cling to the "next big thing." Rather, use digital in a way that makes sense for your brand. If you sell HoverRounds, you probably don't belong on Facebook. Paul and Joe from Azul 7 led a discussion on whatever the crowd wanted to talk about. That naturally led to questions like, "How do I get a job?"

Overall, the event was a great success leading to some good conversations. I would like to give a big shout out to Russell Mantione (Media Chair) and Jackie Londo (President) as well as the rest of Ad Club for creating a gathering of peers and professionals and generating more conversation.