Nine Inches of SCAM?! Crispin Porter Bogusky's Alleged Diet Book...

So Chuck Porter and Alex Bogusky are writing a diet book. My first reaction? This has GOT to be some sort of promotion for themselves or CP+B's brands. I mean:

• Would the men who catapulted the King to iconic status and made it possible to stalk your pizza's path to your belly really be criticizing the "big conspiracy in America" regarding portions and overeating? Directly from the Amazon description: "[T]wo of the best tricksters in the industry explain how you as a consumer are being duped, and how you are actually a part of the conspiracy to make you fat." STFU.
  
• They're CP+B! Writing a book on paper is far too conventional for them. It's 2008. This should at least be a streaming video.
• "The Nine Inch Diet?" Hi, euphemisms.

And arguments for this book actually being what it claims:

• Amazon has a pretty intense description of what the book will be about, including psychology of eating and pop culture references. Looks pretty legit so far...
  
• I guess ad men writing a book on a 9" plate diet is pretty unexpected. Is this just a Madonna moment for Chuck and Al as they reinvent their identities?

A few of us Yaybies have met Chuck, a fellow Gopher alum. I got the impression that he was a smart, kind guy, and I don't like to think he'd pull a fast one on America in the form of self-help materials. We don't raise 'em like that in Minnesota. But the possibility had to be thrown out there...

Now let's hear your thoughts!