I feel the need to pop my Yaybia cherry. While this may not pertain directly to advertising, I still find it relevant to Yaybia. Apparently Blogher.com recently released a study regarding the passion women feel for their blogs, and what they would give up to keep writing and reading them:55% would give up alcohol
49% would give up their PDAs
42% would give up their i-Pod
43% would give up reading the newspaper
20% would give up chocolate
What would you give up?