Dunkin beats Starbucks

A double blind taste test conducted in ten major cities crowns Dunkin as the coffee king.



But will this change the minds of consumers. My hunch is the feeling one gets from drinking Starbucks outweighs a slightly better cup of joe. I personally avoid Dunkin Donuts because the service sucks (in my experience) and it just feels so unhealthy. I guess that's the power of branding.

Check out their website: http://www.dunkinbeatstarbucks.com
I enjoy their attempted digs at S-bucks.