Jameson Irish Whiskey: Out of Home Done Right

I love nothing more than when creative and media teams work closely together. When transit ads act differently than print, I'm impressed--and even moreso when they're locally relevant. One of the biggest factors for whether someone pays attention to an ad is personal relevance, and for a national brand, taking a local approach often enhances that factor. Take these transit ads around campus:




They're conscious of the fact that they're bus ads in Minnesota without screaming, "HEY! I'M AN ADVERTISEMENT! ISN'T IT COOL THAT I KNOW I'M AN ADVERTISEMENT?" Instead, they're relating the product and the message to its surroundings. Very cool in my book, and the sign of creatives who think strategically about media and media planners who think creatively.

And I'm not gonna lie: On a college campus, a bus stop might just be the moment of receptivity for a whiskey ad...