PMSing about birth control ads

I hate to break the news to you guys, but unlike the mantra of every birth control commercial I've ever seen most people do not take birth control for lighter happier periods. They take birth control because they have SEX and don't want mutant children taking over the planet.

But I can't think of a BC ad that talks about sex. It's always about fewer periods, less sweatpant days, animated women doing synchronized swimming in a pool, only having to take four pills, ONLY FOUR! Apparently, it is way too shameful to be a woman who doesn't want children right now. It's not okay to be responsible.

Sarah Haskins of Current puts it best. It's not birth control, it's period control. Her Target Women series is just hilarious and utterly truthful.