Showing posts with label Sony. Show all posts
Showing posts with label Sony. Show all posts

Wednesday, April 15, 2009

Love the Brand Not the Product

Ninety percent of the time I purchase products because they perform well and I enjoy the brand. I'm usually open to trying new products and brands, but when I find something that fits it's hard for me to even think about purchasing or using anything else. But lately I've noticed a disconnect in a few brands that I find favorable but do not use or like the product.

Dentyne
I absolutely love the Make Face Time campaign. It makes me smile. I do, however, have to say skip it to the product. No matter how much I like the Dentyne brand, I will always purchase Orbit because I like the product better even though I couldn't tell you much of anything about the Orbit brand. I recommend the strawberry mint. Weird, I know.

Nike
I haven't purchased a pair of Nike kicks since The Great Blister of 2001. I didn't think I even owned anything with a Swoosh on it until I busted out my Twins t-shirt last week and found a small logo. But that doesn't stop me from loving the idea of Nike. I will probably never go out of my way to purchase anything Nike, but I can't help but like the idea of sport that Nike embodies.

Coke
I can't drink Coke, hurts my teeth. But even that "bad" product experience hasn't deterred me from getting a bit excited when I see a Coke Side of Life commercial or see some fizzy bubbles. Coke delivers on brand every time. I will always say I like Coke more than Pepsi. But I'll have a Sprite (with vodka), please.

A few others:
  • Sony Bravia. Bouncy balls and rabbits bunnies. Enough said. But getting me to buy? Not unless it comes with the bunnies.
  • PBR. The whole art thing is awesome. It's classic. But it still tastes like shit. Maybe even worse than Keystone?

Anyone else have this experience?

Tuesday, April 15, 2008

Eggcellent. (Sorry, that was definitely not a Turbopun.)

I don't have much time to elaborate on this execution, but I think it's a clever and simple exaggeration for the Sony Microvault Tiny:


(If you couldn't tell, that blue thing in the top right hand corner is the Microvault.)

Simple, gets the point across. Me likey.
 
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