Diamond Commercials

It is that time of year where the diamond companies try to get their name out for all the men in the world to come do their last minute "i have no idea what to get her but i heard of that one jewelry place so maybe i'll go look there" shopping. Kay Jewelers is sponsoring just about every sporting event on television right now (which means the beginning of NCAA basketball, and more importantly, the beginning of Bowl Season). Jared is running the "he went to Jared!!!" spots, and Kay is running that deaf girl one...yikes. They all seem to appeal to the guys "emotional" side (or the girls, so that she will drop hints). But lets be completely serious here, while your guy might be head over heels in love with you, he probably won't let his soft side show while watching the Kay Jewelers commercial with the guys during Bowl week. For that, there are these little pieces of genius. They seem to go straight to the heart of a man.







Plain and simple. Although it has been running for a while, I still think that they do the job better than any other diamond/jewelry commercial out there.

A.