Impressive Promo

Between working at a strictly digital agency, and working hard to keep myself updated in the industry (which mostly consists of online/mobile related developments), I almost forget that "traditional" advertising and promotions still exist and are still extremely relevant. Then, at good ol' B. Loco last night I was brought back to reality. Let me share with you the conversation I had the privilege of sitting in on (I had little to add; I don't really think I could relate with my Daisy razors that my mom bought for me. Always was the one with the free sample that "made me feel like a women"):

Guy 1: "You know what I thought was genius? When I turned 18, Gillette sent me a free razor kit and shaving cream!"
Guys 2, 3, 4: "Me too!"
Guy 1: "I haven't used any other brand since."
Guy 2: "Yeah, I use them all the time too."
Guys 3,4: "Me, too."
Guy 2: "Huh. What other brands for razors are there?"
Long Pause
Guy 3: "Bic. The crappy orange ones that cut you up after one use."
Guy 4: "Don't they make pens?"
Guy 1: "I think they make both. But I don't like either."
Guy 2: "You know why Gillette was genius? They were the first company to make you feel like a man. Before that, I always just used my dad's stuff."
Guy 1: "Yeah... another round of beers?"

So, 4+ years later at least one group of guys remember you, Gillette. Enough to talk about you now. I hope you are still doing that promo, because not only did it work, it's still talk-worthy today. I know my brother talked about it when he got one.