SEO-ing at Deepspace

space150 not only hosts quarterly large Deepspace events; they also have smaller monthly events on more niche topics. This past Tuesday, at Bev's Wine Bar, spacers Ben Krull and Craig Key lead discussion on the topic of SEO along with Ryan Lewandowski from Target and Nina Hale from Nina Hale Consulting. You can view some of the presentations here.
My favorite topics of the evening were using SEO beyond Google search, such as within Google Maps or within YouTube searches (fun fact: the second largest volume of searches are YouTube) as well as using social media and SEO.
While very interesting and informative, it was a lot to take in and think about. The key takeaway is to educate everyone involved in the process to use SEO. This even involves the guy who names the pictures. Titling a photo "swimsuit" instead of "swimwear" can make a lot of difference when it comes to SEO.
Keep an eye on the Deepspace site for future events and I hope to see you there!

Yaybia Mashup #1: Google, SEO, and Online Business

Libby talked about our love of Google Reader and how we share items for our friends and sometimes end up having mini conversations through the Notes feature.  So instead of neglecting to share our Reader thoughts with our Yaybia friends, I'll make a mashup post. 

First Jacey talked about the absent rivals chasing Google's tail. 

Then, Libby commented on this Fast Company article with "to the point of jacey's latest yaybia: should msn or yahoo really get behind a startup like mahalo as a challenge to google? second: the line about how SEO is built to google standards is true, but SCARY. anyone else?” 

I followed up with “we often have to remind ourselves that we need to promote sites in Live and Yahoo as opposed to just emphasizing google. but when google rankings slip, so does business. we've also found that you can spam the hell out of google without them even blinking. now that's scary.”

And then I also stumbled on this gem from USA Today this afternoon that complimented our thoughts.  Here's what I think about it, “even this article talks about the dominance/importance of google rankings and successful business. i mean, it does involve matt cutts, but still - USA Today chose googs and not other major search engines.” and everyone else is done for the day so their thoughts will be posted later. 

Yaybia + Reader = <3