Can a product be so iconic that you don't need any copy?

Maybe. I mean I know that packaging is iconic, but what about when you open a box. What is actually on the inside. What products are so iconic? I think cereal is a good one. Think fast:



Cheerios.

But are there products so iconic, that they could make an ad with ONLY their product. And like I said - not packaging. No label. No marking on the product.

Behold: the most recent banner click registered to this IP address (it was static, there were NO other frames):


I was curious. I am a vegetarian, and I could have sworn that they are Whitecastle slyders. Not just any burgers. Whitecastle burgers. I have never eaten a Whitecastle slyder, let alone set foot in a Whitecastle, but I knew exactly what they were. It led me to:


So there you have it. A brand where the product is iconic enough to identify itself.

I am curious - what other products can you think of, that with no packaging or copy can identify themselves? How do we feel creatively about this ad?