Red Bull Illume has made its way to Minneapolis and the exhibit is set up on the Stone Arch Bridge from July 10th - 20th. The Red Bull Illume Image Quest 2006 is the first-ever international photography competition that celebrates the world of action and adventure sports -- A perfect match for the brand image. I grabbed these pics quick on my run tonight as the production crew was setting up. Red Bull was at the Weisman with the Art of the Can exhibit last year and is back with their latest branded art exhibit.
Art and museums are all the rage with the current Real Men and Women of Madison Avenue exhibit drawing attention to AMC's Mad Men series and Scion's Installation 4 exhibits that toured last year. Exhibits like these provide a unique way for people to be engaged with the brand. We love it, more photos/posts to come as we see the actual exhibit next week! For now, check out the set ups.
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