Tuesday, July 29, 2008
Save the Walls 3M Command Strips
3M just came out with a new microsite called Save the Walls for its Command Strips. I'm a bit surprised that 3M went as far as this, but I think it's a fun use of video and improv. The sketches towards the end are my favorite. Go check it out! Also, a co-worker of mine also used to do stand up with the Abercrombie lookin' dude in Minneapolis!
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6 comments:
That site id hilarious, I can't believe 3M did it. Savethewalls.org seems like the perfect concept to sell this product to the demographic. Genius.
I agree, the SaveTheWalls.org site is pretty funny! Especially that guy that talks about his mom being on "the Facebook"!
Working with 3M to get to this point was a process. Not always an easy one. We believed that anything but a campaign like this would be fully ignored by the products consumers: 19-year-old college students.
We hear "I can't believe 3M did this" a ton since the site launched, including some members of the crowd here: http://www.ustream.tv/recorded/631232
The answer is that we (Atomic Playpen) had to care enough about the work to cast a strategy that was right for the audience, and then stick to our recommendations even when it got tough. It also took a handful of key people on the client side you bought into our theme and it's tactics and fought for the ideas with us.
We here in Canada are doing something a little different to save our walls; we’re taking it across the country!
3M Canada (www.commandstrips.ca) is teaching Canadian students how to make the most of their small space. To show students how to turn their mess into an organized success, the 3M CommandTM Campus Tour is hitting university and college campuses across Canada this fall. 3M Canada is visiting 21 universities and colleges across this beautiful land with their 24-ft Command truck that’s outfitted like a dorm room on the inside! With one side in complete disarray and the other side clean and pristine all thanks to the new line of 3M CommandTM products, students can see for themselves what 3M CommandTM can do for them!
3M CommandTM is making its way across Canada to teach students how to organize themselves for the school year ahead. The tour kicks off in Toronto on September 1st and will travel across Ontario before heading out west to British Columbia. Students can check out the truck, get design tips and pick up free samples to use in their very own space. They can also enter a contest to win the entire contents of the truck, including: a full line of 3M CommandTM Strips products, a flatscreen TV, a laptop and much more.
If any of our American friends are north of the border for school this fall, be sure to look out for the 3M CommandTM Campus truck at your school!
Mike, have you heard of sticking to the topic, and not just barging in to promote your own Canadian version of the product in question (which was not the topic)?
I think your post should get deleted.
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