Friday, September 5, 2008
Watch Bill and Jerry
Well, I am just perplexed. The new Microsoft ad from Crispin came out featuring Bill Gates and Jerry Seinfeld and the blogging world is a-buzz. When I first heard Mac-loving Seinfeld was to star in these upcoming ads, I assumed they would be similar to the Apple Mac vs. PC ads, with Jerry being a Microsoft-convert. However, Windows just took it in a weird direction. I'm not even sure how to put my jumbled thoughts into a cohesive paragraph, so here's a blog-friendly list of my reactions:
1. Is the "Why pay more?" Shoe Circus motto a metaphor for PCs being cheaper but equal in quality or something?
2. Does Microsoft sell shoes now?
3. Does Bill have to buy discounted shoes now because Microsoft is losing business to Mac?
4. I now must find the nearest Taco Johns to get a churro. Thanks, Microsoft, for those extra calories.
5. Play on Seinfeld's "A Show About Nothing" by being "A Commercial About Nothing"
6. Weird on purpose. At least people are talking, myself included.
7. Crispin thinks way too highly of themselves and this was more for them than it is for Microsoft.
8. A cake computer? Really? That's the revelation at the end? And do I need to see Bill Gates shaking it?
Well. That's what I got for now. Maybe I'll let it sit with me and this convoluted attempt at a metaphor for computers will make sense.
What do you guys think?
Labels:
Bill Gates,
Crispin Porter Bogusky,
Jacey,
Jerry Seinfeld,
Microsoft
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5 comments:
I think it's SHIT and I want to cry.
http://spy.appspot.com/find/seinfeld
I feel bad for Fallon.
a play on "a show about nothing." i haven't thought of that yet. interesante. where was the "windows, not walls" tag??
okay, so now i've convinced myself that this is some sort of publicity stunt.
a) it doesn't feature the tag "windows, not walls"
b)it's bizarr-o and is just begging for media attention. perfect timing when everyone is sick and tired about all this politics nonsense.
c) you do not take bill gates and do that. i really want to believe that he would never publicly humiliate himself without a greater reason.
i really hope i'm right
The Johnson family response? My mom gave it a big "WTF?!". My dad said, "I don't get it." And my 10 year old sister said, "What is a churro? I want one."
I didn't even ask for my family's response. They just started talking about it regardless of them knowing I'm an ad girl. Mama J asked me what the deal was and I just shrugged my shoulders.
I read that this is only the first part of the campaign, a re-engage-like step. While I think the commercial is a bit odd, it is keeping people like those in my average-joe-middle-class-family, bloggers and ad folk intrigued. We want our questions answered!
At the same time, when my questions are answered, I would never convert to a PC. over.my.dead.body. I'd rather strangle myself with the white cords of my ipod than use a PC. Kidding...
...sort of.
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