Libby's post about utilizing the Super Bowl spots beyond their simple traditional media value got me to thinking about the Miller High Life ad. You may just have missed it if you looked away to dip a chip or crack a beer during the big event, but that one-second spot was surely there.
Miller High Life took another approach to garnering extra ad values for their much buzzed one-second ad. Not only did the ad cost them less than the standard $3 million (it is reported to have cost around $100,000 for that momentary flash on screen), but the hype before and after have gained major media impressions for the brewing company. In my PR-oriented mind, that means a lot of positive attention and publicity value!
Beyond media coverage, the ad utilized their production of the commercial to create the "Ads that Didn't Make the Cut." You can see the ads either on the company's satellite page for the ads, or at YouTube (see video below).
More advertising exposure gained by Miller High Life, but not at the cost of $3 million per spot like Budweiser spent on some (in my opinion) fairly disappointing ads.
Side note: My favorite commercials were the Doritos snow globe and Cars.com ads. Yours?
Monday, February 2, 2009
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5 comments:
Doritos snow globe-->Perfect SB fun and the product was tied to the joke; you didn't get confused and think it was a beer commercial
Pepsi Dylan/will.i.am-->I couldn't stop looking at it. I still think it would have been more suited to Coke though
Also, for those who did look away and miss the High Life commercial, it was on in the third quarter. I've heard buzz around the office today that people were rewinding it on TiVo and cracking the hell up.
Definitely Doritos Snow Globe and GE's Scarecrow spot. Bridgestone's Mr. & Mrs. Potatohead spot made me smile as well. I was also interested to see Coke Zero's take on Mean Joe Green, especially since Professor Eighmey brought that up as one of the most memorable Superbowl commercials.
Thought the Pepsi spot with Dylan and Will I am was just a beautiful commercial. Liked the contrast/comparison to the sixties and now, such as in the power of youthful idealism and energy which is really the Pepsi brand - young/have fun.
And of course the e-trade baby continues to be a fav - "shankasuarus" - classic slam.
Personally, I loved the fact that Cash4Gold ended up in the Super Bowl.
Also, Doritos made me laugh. I thought the Coca Cola ad in the field with the bugs was pretty.
I forgot to mention the Pepsi Will.i.am spot as one of my faves!
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