I'm absolutely in love with both these commercials and stop to watch them any time they're on. Perfection. The campaign acknowledges the recession without making light of it, and translates Target's "Expect More, Pay Less" to be especially relevant. You can expect the coffeeshop experience but pay $25. And the gorgeous, compelling art direction + whimsical music = unmistakeably Target. It really makes you believe (at least here in Mpls, Target Homeland) that you can create your own slice of this perfect world with the well-designed products you get at Target.
I swear I will never get sick of this campaign.
2 comments:
Absolutely. Alex and I were talking yesterday about how so many of the commercials these days are dating themselves speaking about "and these days we can't afford to..." and "in this economy..." etc. When EVERYONE is talking about this in the same way, consumers will see absolutely no differentiation.
Love that the Target ads are EMPOWERING.
nice job, PMH!
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