twitter suddenly totally uncool: too many celebrities and brands?

Hey brands: your twitter ideas might suddenly not be cool anymore, thanks to Kutcher and Oprah.

The blogosphere is a good place to start judging what is coming next, and nobody seems too thrilled over the twitter exploding on Oprah thing. "Byebye Twitter..." "It's so over..." etc seem to be clogging it up. CNN sure benefited from it, but will other brands hurt from it, as Twitters core group of users turn away from the diluting? Have no fear, because you can look to see if a user was on Twitter before Oprah.

I think that before anyone jumps to conclusions over the Oprah appearance, we'll have to all give time for things to happen. So in that time, I'm going to put some questions out there:

1. Can this much publicity really hurt something that as good as everything thinks at it's core?
2. What does this do to the follower count? (already discussed by TechCrunch)
3. What does this mean for brands?

My initial thoughts: I think that now a "Twitter campaign idea" will quickly become measurable ONLY by followers as far as brands/clients are concerned. With all the "OMGWTF how do I get Social Media ROI?" I think brands are going to look to this and go "oh but THEY got A MILLION followers, why can't I have that many??"

I can't wait until the Compete.com analytics come out for April so we can all see what Oprah really did. Until then, lets talk about what could happen next. Are you using Twitter less now because it is suddenly mainstream?