Prototype, a Xbox360 game coming out this month, turned to Sponge Alternative Marketing Agency in Brussells to create a simple, interactive microsite to give people a preview of the game. Using Facebook Connect, the site pulls information and photos from your Facebook account and injects them in the game preview. My favorite part is that they render the information so it appears that it actually was intended to be a part of the preview, as opposed to being sloppily slapped in there. That photo above is from my Facebook album, but I can tell you that that is not what it actually looks like. It gives a personal feel to the experience, without being overwhelming. Some may find it a tad creepy, but I find it subtle and interesting. At the end, you answer two questions in order to be eligible to win an Xbox360. I don't know if sharing this link will help or hurt my chances at winning. You'll see what I mean by that after you check it out - which you should.
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