New Ideas from the Music Industry

The music industry has been struggling to keep physical assets a part of their product offering - and with good reason. People like portability and files that are in a flexible format. However, the idea of having a tangible object to go with your tunes can still be a huge draw. Here's a quick lowdown on some new ideas from the music industry.

Upload your own music to Rock Band - MTV is plotting to launch a service called Rock Band Network to allow "any artist-unsigned emerging act, indie cult fave or major-label superstar-to submit songs for possible inclusion in the game." If all goes well with the indies, the platform can be opened up to bands already signed to major labels. Will Rock Band be the new sellout?

Mos Def's album as a tshirt - New tunes, threads and a little free promo. Fans that rock the tee with the album cover on the front and track listing on the back are able to download the album with the code printed on the tag. Not sure about you guys but I love sportin' tees of my fave bands so this is a great two-for-one.



Blink-182 and Big Boi / Doritos late night concert (augmented reality) - If you're still sober while noshing on your late night Doritos you can now check out exclusive footage of Blink or Big Boi. I can't say that I'm well versed with Big Boi's tunes, but Blink has been a long time favorite - you can see some documentary style details here. This promo is perfect timing for the Blink reunion and gets Doritos into the music scene. Viewers can also enter to win tickets for the summer tour.

Whether you're working with promotions, product development or trying to save the music industry, these three ideas can serve as a little inspirational thinking. The tracks themselves may still be downloaded, but the experience doesn't have to be completely digital.