I was creepin' out on Facebook the other night and checked up on the profile of Neil's band, Koo Koo Kangaroo. I've known Neil since I was in middle school and it's great to see him rockin' the Minneapolis music scene. I know Neil and Bryan appear to have several screws loose, but they're actually really smart. Neil has been promoting bands off and on for 5 years and is trying new things to connect with fans through Facebook and Twitter. Anyways, I was looking at some of the new photos that were posted from the video shoot and show on Friday when I noticed several albums titled Koo Koo KAMERA.
What is Koo Koo KAMERA?
At every show they boys set up a Macbook near the merch table. Fans at the show can take photos of themselves with their friends, strangers or the band using the Photobooth app. Neil creates Facebook albums of the photos as soon as he can after the show. Fans are eager to check the photo albums the next day to find their photo and tag themselves, adding a little social currency to their "photos tagged of" section. As fans rack up tagged photos for each show they attend they can compete with other fans for the most tags. It's also great organic promotion for the band as people exposed to fan networks will see updates about their friends being tagged in a Koo Koo KAMERA album.
Why it's great and what it means for brands.
When people are out with their friends and cameras are involved, I'll bet you five beers that you'll likely hear "omg that's my new profile pic", or "don't you dare put that on Facebook", or even "that's totally gonna be the name of my next FB album," Tagging your friends in photos keeps the shared experience going, even after the hangover fades.
While Koo Koo is operating as an open Facebook Profile instead of a Page, this fun use of albums can still be used with Pages. Finding a unique way to use existing features of social sites can be challenging, but giving fans the ability to interact with your brand without having to add another application will make life easier. Another example is Modern Amusement's use of the Like feature - Libby recapped the contest last week.
Creating strong offline/online connections is key for cohesive branding and specific campaigns. Keeping the photo concept in mind, brands could implement the photobooth self tagging concept at events or to enhance in-store experiences. Or integrate product photobooth to share your in-store purchase or to tag them for online purchase at a later date. Real time photo tagging can also be used with TwitPic to give fans the instantaneous credibility of being present at exclusive locations. These photo proof points are a win-win for fans and brands as the connection lives on the can't-live-without photo application.
1 comment:
I thought this was a great idea too! Which made me think of Yaybia. Whenever I see an interesting ad or good commercial I think of Yaybia!
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