Friday, April 9, 2010

Nike, I'm taking your bait



Reactions are running the gamut from love to hate to confusion. I can't decide my reaction because I can't decide what Nike's goal was. Help me figure it out?
  • Setting the stage to move forward. "We're not going to ignore the Tiger issue. We can yank his ads or we can run them like nothing happened...or we can do something awesome."
  • Generate some BUZZ! "Dude, let's do something controversial about Tiger Woods. The bloggers will love it!"
  • Branding. "Everybody fucks up, even the most successful athletes in the world. Face your shit, own up to it, get past it, and just do it. It's totally on brand. Let's get a writer on this."
I hope it's the third one but I'm not sure. What do you think? Is it succeeding?
Posted by Libby Issendorf at 3:29 PM
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1 comment:

Eric McPherson said...

I would also like to believe it is the third point you made. However, is it possible that Nike just thought it was an opportunity they couldn't pass up? Look how many freaking YouTube hits the ad has gotten. It's already gotten buzz up the Wazoo, in fact I heard that Nike's Wazoo is actually full of buzz and there is more buzz waiting in line to get into Nike's Wazoo.

As weird and creepy as I think the ad is, I'm leaning towards it being a home run based on the fact that it is always better to create something that some hate and some love rather than something that everybody thinks is just ok.

April 12, 2010 at 10:35 AM

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