This week we return to a print ad, which is, well, rather not so warm. Who can guess what this friendly fellow's gut feeling is all about?
Sunday, April 18, 2010
Quest for ads continues
Last week's moving mystery was a spot for Belgium Natural Gas by TBWA Brussels and Lovo Film. The thermostat switches on in the morning and voila, the whole house is covered in symbolic warm wool. Simple, straight-forward idea vs. complicated and elaborate execution. The whole thing was shot backwards and required "a month of preparation, 4 days and night shoot, with a professional crew of over 40 men, shot live and in stopmotion with 4 different cameras." Watch the Making of the commerical here.
This week we return to a print ad, which is, well, rather not so warm. Who can guess what this friendly fellow's gut feeling is all about?
This week we return to a print ad, which is, well, rather not so warm. Who can guess what this friendly fellow's gut feeling is all about?
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1 comment:
Wow this one is racy. I am going to take a stab and say some religious non profit that focuses on "traditional" families. I don't really think this is right, but it is the only thing I could think of.
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