Yesterday, Ad Age posted a
controversial piece on the lackluster Twitter accounts from ad agencies. They pose the question: why would clients pay money to agencies to use Twitter, when they themselves can't seem to figure it out?
@greynyinterns got a slap on the wrist for releasing
unauthorized content (
clarification: I'm one of the "account interns" not part of the Twitter account). On the contrary,
@cmithun got an
IHF for being awesome. I think it's because
Libby works there.
While the comments posed varying degrees of self promotion and
intelligence, it seems as if everyone has an opinion on the subject. However most agencies (and companies) can't seem to figure out the questions: why are you here and who are you talking to?
To me, it seems the only reason I would follow an agency Twitter account is because I'd want a job there. I get my
industry news,
agency gossip, and
new creative updates elsewhere. So what's the point of an agency even having a Twitter account? I'd rather hear from individuals working there, than the 140 characters that have to go through corporate.
Signed,
Yaybia's First New York
Correspondent
It's like social media for brands, I guess. If you can post behind-the-scenes footage in social media and help your audience feel like they know you, why wouldn't you? If you have the opportunity to preview the product online as much as possible, aren't you way more likely to buy?
