Showing posts with label monetization. Show all posts
Showing posts with label monetization. Show all posts

Monday, December 1, 2008

Money with surplus value

What financial crisis?
If money is the problem, let money be the solution:


Persil is a detergent.
Hornbach is a home improvement store.
The copy says: You can beautify everything.


Wow, wouldn't this be the perfect ad space?
Guaranteed relevancy paired with automatic circulation.

Twelve students of the Merz Akademie in Stuttgart and their teacher, Thomas Winkler, suggest that the German Federal Reserve should offer parts of the euro bills for advertising. They calculate that the government could earn as much as 700 billion euro within two years. To reach that sum with the circulating twelve million bills, the price for one ad would have to be 1.20 Euro for one month.

For now, the bills with their clever headlines, generated a whole lot of media buzz for the advertising students and their artist/teacher.

However, the idea is not entirely new: During another Great Depression in the late 1920s a lot of German communities printed their own money, because inflation was so rapid that the government couldn't print bills fast enough. Some of them printed ads on their bills to co-finance the paper they were printed on.

Sunday, November 16, 2008

Monetizing Twitter

Be A Magpie is a new ad network for Twitter. Twitterers can sign up with Be A Magpie and earn money based on how many followers they have and how often they tweet. Advertisers can sign up with Be A Magpie and have their message incorporated into relevant Tweets. The default is that about every 5 tweets on your page or so Be A Magpie will insert an ad into the feed from one of their advertisers, though you can adjust the ratio. 

Personally, I am only worth about 0.31 Euros ($0.39) per ad served on my Twitter account. Bummer. To up my worth I need to get more followers and Twitter more.

Be A Magpie is not affiliated with Twitter, but they've monetized them in a way Twitter has yet to do. Now their success depends on a person's desire to allow ads to infiltrate their feeds.
 
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