I was flipping through the April Cosmopolitan magazine (yes, I'm that far behind in life..) and I ran across this ad from Oscar Mayer about their Deli Creations Flatbread Sandwiches:
Now, I'm not saying this is a BAD advertisement, it's not groundbreaking but it did make me a little hungry for that delicious-looking sandwich so it did it's job in that sense. But "Blogworthy" ?? I'm just not getting the reason for the whole thing. The copy below explains that it's under 350 calories and that it's "worth writing about."
Is this a PR tactic? Pitching to women bloggers via ads instead of on phones and in emails? Or is it just trying to be relevant by bringing Internet terms into the ad? I'm confused... thoughts anyone?
