I was flipping through the April Cosmopolitan magazine (yes, I'm that far behind in life..) and I ran across this ad from Oscar Mayer about their Deli Creations Flatbread Sandwiches:
Now, I'm not saying this is a BAD advertisement, it's not groundbreaking but it did make me a little hungry for that delicious-looking sandwich so it did it's job in that sense. But "Blogworthy" ?? I'm just not getting the reason for the whole thing. The copy below explains that it's under 350 calories and that it's "worth writing about."
Is this a PR tactic? Pitching to women bloggers via ads instead of on phones and in emails? Or is it just trying to be relevant by bringing Internet terms into the ad? I'm confused... thoughts anyone?
5 comments:
Well...
Here you are, blogging about it...
it's a bad ad. face it. and it's a lazy way to engage in one-on-one conversation. traditional one-way braodcast methods to engage two-way conversation between others - "do as I say, not as i do". they don't get it. talk direct to the communities! build some enthusiasm, generate some excitement, get off your lazy duff, work for it!
is this the kind of "write about it" they are seeking? if so, then i fell into their trap.
Haha Libby, I guess you are right. Probably not in the way they intended, I'm sure.
trying waaay to hard
Like, can you please retweet this?
Bad sign when they have to beg.
Post a Comment