I'm a Fan

Grammy's. This Sunday. Me = excited.

I've always liked the Grammy's, but I've never been particularly moved by its advertising before. But that was before....

This is now.

Shit's gone social.

I first noticed the social element of the Grammy's campaign when I saw the Beyoncé television spot with user generated YouTube video clips pieced together, making a visual and audio collage of awesomeness.

Don't get me wrong... the singing itself wasn't Grammy-worthy (in fact, it made me feel like I was back at Blarney listening to a bunch of drunk college girls screeching together into the microphone for karaoke), but the concept was so interesting. So social. So... modern.

We are all fans, we want to feel like we're a part of what's gotten the artists to this milestone in their career. In a way, we've all contributed to their nomination (or, if they're lucky, their award.) Every time I post a song to my Twitter followers, I'm helping spread the fan-dom. And the crazies that are ballsy enough to record themselves singing and post it to YouTube are helping as well... well... some not so much, but whatevs. (Lady GaGa TV spot here... I actually prefer this one because it's a little less shrilly.)

So, I was already excited, right? And then I saw the website.

GAAAA... I'M IN LOVE!

Now, I know I'm a social media nerd. I admit it. However, this site is not only beaUUUUUtiful (props to TBWA\Chiat\Day & Visible Technologies), it's informational, engaging & it drives viewers to create their OWN collage with real-time social media updates for their favorite artists.

Oh yeah. I did it. Check it. (May take a while to load, but SO worth it.)

Overall, well done. Loves it.

Pizza Turnaround; Breadstick Standstill

Jameson and I ordered Domino's tonight at my insistence because I've been totally mesmerized by the Pizza Turnaround campaign. Some will argue that it's an admission that Domino's had shitty pizza. Well, yeah, it is. But it's also the only way they could ever get customers (like me) who had made up our minds that Domino's = failfest to try it again. Also, it's an admission that they are listening to what people are saying, and their social media has gone from crisis management to being reactive and receptive.

Anyway.

The new pizza was pretty, pretty, pretty good. I'd say at least Pizza Hut quality. But I'm not here to talk about pizza. I'm here because online we ordered breadsticks:

Pretty standard, 8 pieces with dipping sauce. Yum. We received:

Perhaps Pizza Turnaround really was just an ad campaign, and not an actual recommitment to quality? Sad face.

Ninja Your Way into the Super Bowl

I'm not sure that I can say he's a hometown hero now that I live in New York, but our buddy Mike Rylander (who also made an appearance on Yaybia in 2008) is co-starring Snack Time Samurai, a finalist in the Doritos Crash the Super Bowl contest!

Now, it's no secret that I love ninjas, but my love for Doritos Nacho Cheesier throwing stars might be greater. Mike & his crew have already snagged $25K for making it into the final six, but if they take top honors (vote here!), Doritos is gonna give them a shit ton of cash.