If you didn't notice yet, here at Yaybia, we LOVE mobile. So imagine my excitement when I came across this wonderful article.
So better click rates than banners? I wonder what causes that. There are two possibilities that come to mind:
1) Mobile marketing is better targeted than other forms. Better targeted = more relevant = more clicks.
2) Mobile advertising is still a novelty. Remember how high click thrus used to be on online banners? It was because people thought the Internet was SO COOL that they clicked on everything.
Hmm.
Thursday, May 15, 2008
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