Quit Plan Minnesota: Great OOH

I make the drive between the Twin Cities and Fargo, ND on I-94 pretty frequently and have a few specific landmarks I watch for along the way: the smiling water tower in Freeport, the WeDoCows building in Melrose, and even my favorite highway sign (which was the inspiration for Road Sign Math, by the way). But the one that catches my attention the most is this brilliant billboard just outside the Twin Cities near Rogers:




My non-ad boyfriend even remarked last time we made the drive how cool he thought the sign was. Simple and clear, like out of home should be.