100 Percent recall ratio.

You know it is a great ad when you wonder how nobody could have thought about such a simple, obvious idea before - and you wish you would have been the first one.

Kudos to DDB Amsterdam for this evergreen ad and congratulations for a Gold Clio.

Long live one of the best-selling cars of all times.

And long live brilliant text-based print ads.

Also Volkswagen, also DDB - Berlin this time - , also simple and surprising, but image-based instead. Thanks to the guys (yes, only guys, I checked) at DDB, my motivation to go back to Europe has just been boosted a little bit. I cannot wait to cruise around in my friend's ancient, red 1974 VW Golf, blaring Jacko from his new entertainment system that he will likely get in exchange for his broken gloves department.