At the end of the commercial it mentions naturessourceoffer.com to get your cleaning starter kit - Window Cleaner, Toilet Bowl Cleaner, Bathroom Cleaner, and All-Purpose. Plus, a free reusable tote bag. They give the impression that ordering online is a low-risk way to try this new organic product.
However, when I went to the site, this starter kit cost $18.99 (free shipping). $19?! Purchasing those same cleaners at a store (not on sale) costs $17.72. Throw in a $1 tote from Target and that's $18.72. $0.27 savings and I don't have to wait for this stuff to show up on my doorstep or enter credit card info online.
A better option - let me download a coupon.
2 comments:
Good example of a brand with a call to action that people want to follow through on...except it's not worthwhile. At least throw in a free sample (actually free, not boosting up the price of the kit) or a coupon in the kit, or something!
More and more frequently advertisers are using false lures with promises of free merchandise -free samples or gifts or coupons to get you to their site where they hope you'll spend the low (?) amount for their products...there should be laws against this type of misrepresentation and if there are, why are they not enforced?
Suzanne Gendron, TX
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