Friday, January 16, 2009

Social Media's WIN of the week

With our good old Star Tribune filing for Chapter 11 bankrupcy today, it's no shocker to us Minnesotans that the world of traditional media is in some trouble. As a PR professional, it's easy to get a bit nervous that the people we are sending our messages out to may not be there the next day. That's why the smart PR agencies are turning to social media as well as old media for image building. This recent social media triumph has given us extra reassurance that this is the right thing to do.

Yesterday's NYC plane crash into the Hudson River was BIG news, with images being smattered all over CNN, Fox News, etc. But who had the scoop? Who had the very first photos of the crash? Sorry kids, it wasn't our silver fox Anderson Cooper, it was Twitter!

Thanks to the popularity of the micro-blogging site, the news of the crash spread quicker than reporters could get on the scene. A Twitter-user on a nearby ferry snapped a pic with his iPhone (brief sigh of envy) and sent it to the photo application called TwitPic. The tweet read: "http://twitpic.com/135xa - There’s a plane in the Hudson. I’m on the ferry going to pick up the people. Crazy."


Freep.com reported that the picture spread around the social networking world so fast that it crashed the site when 7,000 people tried to view it at once. Amazing.

Ok ok... so Twitter isn't necessarily a news source per say, but Twitter and other frequently updated social networking sites are beginning to become a staple source of information for many who opt out of checking their newspaper in the early morning for the news. And with traditional media faltering on the scene, perhaps it's time to take a closer look at what social media can do for the communications world.

2 comments:

Jacey Berg said...

It also begs the question: What role do professional reporters need to take on now? Also, is the general public taking on that role to the point where they may become the sought after "experts"? This is not just about the medium, but the author as well.

Anonymous said...

I totally use twitter as a news source. It seems like every day I learn something new (some big things, some small) through a friends' tweet.

Often I'll hear "breaking news" later that night on TV and I will have already read about it earlier that day because I found out about it on twitter!

 
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