- I guess there's a football game Sunday? If you're Tweeting about the ads, use #sbads09 and see your Tweets on AgencySpy. Until then, you can't throw a rock at the Internet without hitting some preview, analysis, breakdown, or tweeting about the ads.
- The brands that most need to take advantage of social networks in 2009 were the brands with the most organic presence there in 2008. AdAge lists the top 25.
- We hated HBO's Big Love campaign that ripped off PostSecret. Some things are sacred, and Church of Lam (Sunday Secrets with a bagel and coffee) is one of them.
- We liked the party packs Velveeta sent to women hosting Super Bowl parties. Reaching out to a consumer one-to-one is a great way to create brand ambassadors.
- We're up in the air about TurboTax's Super Status contest. It's definitely viral, but the process to play is complicated and it might come across as gimmicky.
- The blog world mourned the end of Domino magazine.
ON YAYBIA:
- Carina pointed out PETA's great PR story to get huge ROI out of the Super Bowl without actually paying $2.4MM to air a spot
- Most of us are happy we are no long in our first "advertising" gig
- Chocolate ≠ Carrot. Dominos ≠ Subway.
LOVERS & FRIENDS:
- Big thanks to John Eighmey for responding to our thoughts about online video series. We agree with your Tweet: it always comes down to creativity.
- Puppies and advertising together? Yes, please! Thanks Advergirl.
LAWL:
- Be glad that Libby doesn't text you.
- Taco cat (thanks Chase for brightening my life with this one)
- Next time you need some afternoon brain drain, start tackling this list of 100 things to do with Google Maps Mashups. Clearly you can guess our favorite.
- Check Humpcatting next week to see Jameson & Libby's version of the Snack Food Stadium! SEE, JAMESON. NOW IT'S ON YAYBIA SO YOU CAN'T SAY NO.
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