John Eighmey says it is a death wish for advertising to parody a show or a skit. All of a sudden, you have to be better than the original. However, I think this is especially true when the original is pretty crappy to begin with. Kind of like this one. Come on Pepsi- your Refresh Anthem was so great, what happened?
But what about parodies of advertising? In my mind, this is when a brand has made it big time. Consumers recognize your brand enough to want to create their own work from it. You've officially infiltrated pop culture, something that every brand wishes they could do.
My favorite examples:
Pepsi: Reflush Everything.
Absolut Vodka.
iPod.
Ok one more. We've all seen our fair share of these.
I know you guys have favorites too. So let's see them!
1 comment:
We have Anthony Ciolino to thank for the awesomeness that is Reflush Everything. He's currently an intern at R/GA in San Francisco, finishing up his credits for Miami Ad School.
GIVE THIS MAN A JOB.
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