Time Mine: The First Issue

I received my first issue of Mine today. We discussed the pros and cons of this new personalized magazine combination from Time a few weeks ago. Here are a few first impressions.

1. I got an email three days ago saying that my combination might not be correct. Not a good start. And they were right, I got Golf thrown into the mix. If the articles were about drinking and racing golf carts then it would be a perfect match.

2. The personalized ads from Lexus tell a story throughout the issue. It's all golf centric, though. Hopefully they'll include a Mini and beach sports next time.













3. The content is bite sized. I love it. I have the attention span of a four year old. The full issues are just too much and I never have time for them. But I am definitely interested in the two best articles from each issue.

It's hard to tell from just one issue, but the content has potential to be more customized, much like the Lexus ad in this issue. I'll keep you posted. Anyone else receive their issue of Mine yet?