Time Mine: The First Issue

I received my first issue of Mine today. We discussed the pros and cons of this new personalized magazine combination from Time a few weeks ago. Here are a few first impressions.

1. I got an email three days ago saying that my combination might not be correct. Not a good start. And they were right, I got Golf thrown into the mix. If the articles were about drinking and racing golf carts then it would be a perfect match.

2. The personalized ads from Lexus tell a story throughout the issue. It's all golf centric, though. Hopefully they'll include a Mini and beach sports next time.













3. The content is bite sized. I love it. I have the attention span of a four year old. The full issues are just too much and I never have time for them. But I am definitely interested in the two best articles from each issue.

It's hard to tell from just one issue, but the content has potential to be more customized, much like the Lexus ad in this issue. I'll keep you posted. Anyone else receive their issue of Mine yet?

Time Mine: Magazine Mashup

Everything is doom and gloom for print lately, but this nice little twist from Time might be a turn in the right direction. Time is test driving a service called Mine which allows readers to customize a single magazine with content of their choice. Mix and match from 8 different mags and your custom publication will be delivered to your door or inbox. Check it.

I've been wondering who the first company was going to be that could notice and embrace my variety of interests. I subscribe to Wired, Ad Age, Vanity Fair and Women's Health and this seems to be quite the range of topics for even Amazon to recommend products that are girly geek instead of just girl or just geek. I don't know that Time Mine is a long term solution, but it's a step in the right direction. Readers might not necessarily want to get locked in to a full year subscription of each magazine that interests them, but it might be a lot easier to drop $15/year on a subscription that covers more than one topic. Other thoughts?