Every social circle is different. Some are big, some are small, but one thing holds true: shared interests and/or values hold social circles together.
Some circles are inclusive. They invite the possibility of new members and welcome them warmly into the group.
Other circles are exclusive. They thrive on tradition and secrecy and are leery about sharing information with anyone outside of their circle.
You cannot fool social circles into acceptance. If you try, you will most likely end up sticking out like a sore thumb. The inner circle can detect frauds.
There are unspoken rules in every circle. To fit in, you must know -- and adhere to -- these rules. Breaking these rules shows lack of respect for the group’s values and will likely result in ostracism.
For an outsider to gain acceptance into the group, they must provide utility to the circle. Groups generally do not let just anyone into their group, so newcomers need to prove their worth.
Communication in social circles guides decision-making. In some circles, it can even have the power to change a country.
In order for brands to market themselves effectively, they must either join their target’s social circle, or create one with them. This opens up communication between brands and consumers and makes the consumers feel desired.
Now excuse me while I try to enter my favorite social circle.
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