I'm a Fan

Grammy's. This Sunday. Me = excited.

I've always liked the Grammy's, but I've never been particularly moved by its advertising before. But that was before....

This is now.

Shit's gone social.

I first noticed the social element of the Grammy's campaign when I saw the Beyoncé television spot with user generated YouTube video clips pieced together, making a visual and audio collage of awesomeness.

Don't get me wrong... the singing itself wasn't Grammy-worthy (in fact, it made me feel like I was back at Blarney listening to a bunch of drunk college girls screeching together into the microphone for karaoke), but the concept was so interesting. So social. So... modern.

We are all fans, we want to feel like we're a part of what's gotten the artists to this milestone in their career. In a way, we've all contributed to their nomination (or, if they're lucky, their award.) Every time I post a song to my Twitter followers, I'm helping spread the fan-dom. And the crazies that are ballsy enough to record themselves singing and post it to YouTube are helping as well... well... some not so much, but whatevs. (Lady GaGa TV spot here... I actually prefer this one because it's a little less shrilly.)

So, I was already excited, right? And then I saw the website.

GAAAA... I'M IN LOVE!

Now, I know I'm a social media nerd. I admit it. However, this site is not only beaUUUUUtiful (props to TBWA\Chiat\Day & Visible Technologies), it's informational, engaging & it drives viewers to create their OWN collage with real-time social media updates for their favorite artists.

Oh yeah. I did it. Check it. (May take a while to load, but SO worth it.)

Overall, well done. Loves it.