Slim Fast Drink

No guessing today. Just one of those surprising, yet oddly familiar ideas that leave me undecided between "Damn, that's cool!" and "Damn, why did I not think of that one?!" Or is it just my love of yummy water in clever bottles?



"Drink yourself slim with Bad Liebenzeller mineral water"

Apparently the media budget of Bad Liebenzeller mineral water was rather tight, so why not use what is already and inevitably around the water when you buy it. I am sure this idea will have a positive and very literal word-of-mouth effect for them.

The clever message in a bottle has been released by German creative agency Grabbarz & Partner (if you are into slightly trashy, geeky, witty webstuff - and as a yaybia reader I am sure you are - make sure to only check their website if you don't have anything important to do in the next couple of minutes. Or hours, for that matter).