A) I love the "Boss Button" it's located above the screen on the right hand side.
When clicked, this screen appears:
I just thought it was funny, and it speaks to the fact that CBS knows most people watching the streaming online video probably aren't supposed to be. (a.k.a. at work.) Giggles.
B) I also noticed that a lot of advertisers aren't really paying attention to the fact that a lot of online viewers aren't watching the games with sound. They just repurpose their TV spots in the online medium, not taking into account whether the commercial can be understood without hearing the dialogue.
However, Miller Light's ads aren't affected by the fact that their audience is momentarily "deaf." Their ads for their Tip n' Spin iPhone app have the dialogue written clearly across the screen, so even people watching without sound know specficially what the ad was asking them to do. (Note: I have no clue whether or not this was a planned strategy by Miller, this could very well be a happy fluke that turned out in their favor.)
Basically, it boils down to this... think about where you are placing your ads. Online streaming is a lot like television, but when you're placing ads online, you have to think about where your audience's computer is (work?), if there are any limitations to this location (sound?), and if so, think of ways to better craft your ad to that medium.
I'm not saying that the ads during the NCAAs should just turn into glorified banners. Sound should be there for those who get to watch the games out in the open. But if you want to get more action for your dollar bills, think about the environment they are being used in.
BTW, my bracket is tanking.
"I'll never let go, Jack. I'll never let go!"
1 comment:
I'm telling ;-)
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