Let's also take a quick moment to note the updated features and layout on YouTube. Nice work.
Showing posts with label Commercial. Show all posts
Showing posts with label Commercial. Show all posts
Tuesday, May 4, 2010
Sunday, April 18, 2010
Quest for ads continues
Last week's moving mystery was a spot for Belgium Natural Gas by TBWA Brussels and Lovo Film. The thermostat switches on in the morning and voila, the whole house is covered in symbolic warm wool. Simple, straight-forward idea vs. complicated and elaborate execution. The whole thing was shot backwards and required "a month of preparation, 4 days and night shoot, with a professional crew of over 40 men, shot live and in stopmotion with 4 different cameras." Watch the Making of the commerical here.
This week we return to a print ad, which is, well, rather not so warm. Who can guess what this friendly fellow's gut feeling is all about?
This week we return to a print ad, which is, well, rather not so warm. Who can guess what this friendly fellow's gut feeling is all about?
Monday, March 1, 2010
Second Favorite Commercial of All Time
Tuesday, May 19, 2009
I want a VO, gasp!
I never thought I'd say this about any commercial ever, but it's happening. I want this spot to have a voice over. Why would I want to read your commercial? Tell me a story!
Saturday, October 4, 2008
Obit for a summer spot
This commercial made me cry every time I saw it. With this tear-jerking spot the Deutsche Telekom, Germany's biggest telecommunications corporation, introduced its new company-wide line "Experience what connects (us)". The copy translates: "Life presents us with extraordinary moments. How wonderful that we can share them with others."
I loved the original Paul Potts video. I forwarded it to many of my friends and watched it all over again and again myself. Perhaps I even cried once or twice. And then came the Telekom and ruined it all forever. I just don't see the "connection."
Maybe it’s because all summer long the really long spot bombarded me during every commercial break on every channel, before every movie I watched in theaters and even online (oh yes, singing banner ads). Your very own special moment – 20 times a day. That heavy rotation could have killed it even if I would have loved it in the beginning.
Maybe it’s because I didn’t like the timing. Paul Potts’ “Britain’s Got Talent” performance was back in June 2007 and his video became a youtube hit shortly afterwards. Somebody at Telekom should have listened to Nessun dorma (Italian for “None shall sleep”) much sooner. Besides, the spot always felt more like Christmas to me - too much opera and emotions for hot summer days.
Maybe it’s because the Telekom tried too hard to create a “real” Lady-Di(e) moment - everybody in Germany remembers what they did when they heard that Princess Diana was killed in a car accident. Many also remember what they felt when they first saw Paul Potts on “Germany’s Got Talent”. Oh no, wait… So, I wonder are all those people in the spot British? It’s kinda like if AT&T would air a Superbowl spot with Herbert Grönemeyer. See!
So us Germans either knew Paul from youtube - but then the whole clip with background story, uncut aria and real tears was much more moving then the commercial. Or we have not heard about that chubby, Welsh guy before...but without the Cinderella story, there is not much of a story. Thankfully, the Telekom presented us with a number of deeply-stirred people so even the dumbest Kraut must have realized that it’s time to be moved. You know, we are an uncaring people, so you better not trust us when it comes to feelings and all that crap.
But probably I don't like the spot because sweet emotions and the Telekom don’t fit. They supply wires and contracts, not content and contacts. The former state-owned company is notorious for its bad customer service and high prices, and recently it had to face a number of serious scandals. Hence their effort to improve their image. The question is: Would I like the commercial if it was for a likeable brand? Or are real-life wonder and authentic magic simply too big to be pocketed by any brand?
Undoubtedly the spot worked great. For Paul Potts at least - his album became an instant top hit in Germany. And the highjacked viral spot became a viral itself. For days, the blogosphere talked about nothing else –with mixed results. Even I love one thing about the spot: The fact that a crappy telecommunications company tries to improve its image with a guy who obviously was NOT very happy selling mobile phones!
I loved the original Paul Potts video. I forwarded it to many of my friends and watched it all over again and again myself. Perhaps I even cried once or twice. And then came the Telekom and ruined it all forever. I just don't see the "connection."
Maybe it’s because all summer long the really long spot bombarded me during every commercial break on every channel, before every movie I watched in theaters and even online (oh yes, singing banner ads). Your very own special moment – 20 times a day. That heavy rotation could have killed it even if I would have loved it in the beginning.
Maybe it’s because I didn’t like the timing. Paul Potts’ “Britain’s Got Talent” performance was back in June 2007 and his video became a youtube hit shortly afterwards. Somebody at Telekom should have listened to Nessun dorma (Italian for “None shall sleep”) much sooner. Besides, the spot always felt more like Christmas to me - too much opera and emotions for hot summer days.
Maybe it’s because the Telekom tried too hard to create a “real” Lady-Di(e) moment - everybody in Germany remembers what they did when they heard that Princess Diana was killed in a car accident. Many also remember what they felt when they first saw Paul Potts on “Germany’s Got Talent”. Oh no, wait… So, I wonder are all those people in the spot British? It’s kinda like if AT&T would air a Superbowl spot with Herbert Grönemeyer. See!
So us Germans either knew Paul from youtube - but then the whole clip with background story, uncut aria and real tears was much more moving then the commercial. Or we have not heard about that chubby, Welsh guy before...but without the Cinderella story, there is not much of a story. Thankfully, the Telekom presented us with a number of deeply-stirred people so even the dumbest Kraut must have realized that it’s time to be moved. You know, we are an uncaring people, so you better not trust us when it comes to feelings and all that crap.
But probably I don't like the spot because sweet emotions and the Telekom don’t fit. They supply wires and contracts, not content and contacts. The former state-owned company is notorious for its bad customer service and high prices, and recently it had to face a number of serious scandals. Hence their effort to improve their image. The question is: Would I like the commercial if it was for a likeable brand? Or are real-life wonder and authentic magic simply too big to be pocketed by any brand?
Undoubtedly the spot worked great. For Paul Potts at least - his album became an instant top hit in Germany. And the highjacked viral spot became a viral itself. For days, the blogosphere talked about nothing else –with mixed results. Even I love one thing about the spot: The fact that a crappy telecommunications company tries to improve its image with a guy who obviously was NOT very happy selling mobile phones!
Tuesday, July 15, 2008
The Coke Side of Olympics
Somehow, someway Coca-Cola continues to delight us with their "Coke Side of Life" campaign. We all can recall the wonderment we felt when watching the Happiness Factory spot for the first time. I know I felt like I found the freaking Narnia wardrobe! And while their new "Bird's Nest" spot for the Olympics isn't quite as magical, it's endearing nonetheless:
It's amazing to me how much I love the Coke brand, considering I hate the taste of colas. Spots like these make me wish I had not tried my first sip of the stuff out of a near-boiling can from my dad's car in the summer, forever ruining the possibility of affection for such a drink. Bleh.
But, even if the vile beverage is not on my grocery list, I still love the warm and fuzzy feeling the brand gives me.
It's amazing to me how much I love the Coke brand, considering I hate the taste of colas. Spots like these make me wish I had not tried my first sip of the stuff out of a near-boiling can from my dad's car in the summer, forever ruining the possibility of affection for such a drink. Bleh.
But, even if the vile beverage is not on my grocery list, I still love the warm and fuzzy feeling the brand gives me.
Monday, June 16, 2008
How do you mark your Tileist?
Well, I used to mark mine with my initials. My dad colored in the "L" to represent our last name. And well, my sister usually hits her ball right into the fairway so she never has to worry about knowing which ball is hers because it's the only one sitting pretty.
The US Open golf championship was today, but got pushed to an 18-hole playoff tomorrow. I spent significant amounts of time with my sister (grad party, good job kiddo) and my dad (happy day for you) this weekend and they were glued to the tube watching Tiger limp all over the golf course and still play ferociously. So I sat back, grabbed my Shandy, sucked it up and watched a whole ton of golf. But then I saw this commercial and I got as excited as they did when someone made a crazy putt. It has been a long time since I've seen a commercial that actually made me stop and think of how well it relates with the target. These Titleist golf ball commercials incorporate the many ways that people use Sharpies to differentiate their round winning ball. These golfers use the same dots, or initials, or drawing every single time they play, which is more often than the yearly family reunion mulligan tournament. These golfers understand the pre-round rituals, the club scrubbing, and the one perfect shot that makes up for all the "getting the bad out" shots. Titleist understands these golfers, but more importantly, these golfers understand Titleist. Great branding Titleist, now just get Tiger to switch from Nike!
The US Open golf championship was today, but got pushed to an 18-hole playoff tomorrow. I spent significant amounts of time with my sister (grad party, good job kiddo) and my dad (happy day for you) this weekend and they were glued to the tube watching Tiger limp all over the golf course and still play ferociously. So I sat back, grabbed my Shandy, sucked it up and watched a whole ton of golf. But then I saw this commercial and I got as excited as they did when someone made a crazy putt. It has been a long time since I've seen a commercial that actually made me stop and think of how well it relates with the target. These Titleist golf ball commercials incorporate the many ways that people use Sharpies to differentiate their round winning ball. These golfers use the same dots, or initials, or drawing every single time they play, which is more often than the yearly family reunion mulligan tournament. These golfers understand the pre-round rituals, the club scrubbing, and the one perfect shot that makes up for all the "getting the bad out" shots. Titleist understands these golfers, but more importantly, these golfers understand Titleist. Great branding Titleist, now just get Tiger to switch from Nike!
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