Yaybia Weekly Link Love: May 11-15

YAYBIA LINK LOVE: BACK WITH A VENGEANCE!

ON THE WEBS

• We learned three strengths of Twitter this week: it enables fandom, it breaks news, and it effects conversations. "Oprah mentions Twitter and registrations surge. That’s not the power of Twitter, that’s the power of Oprah’s fan community." (I'm looking at you, KFC.)
  
  
• Attention agencies: You won't know social media until you do it. And when you do, here's what you should be listening for.
  
  
• National brands take a step into "locally grown" with Lays chip tracker, which shows you which farmer grew yer taters.
  
  
• Moms love blogs. Will they love The Juice, Tropicana's branded section of BlogHer?
  
  
• Thanks to Miracle Whip, now there's an app to help me visualize all the snarky comments I make in my head. ZING!
  
  
• VitaminWater uses clever copy on the labels to partner with an online social network. LOVE.

ON YAYBIA

• Sometimes it's okay for brands to be my friend.

LOVERS & FRIENDS

• CATFOA wrapped up with Michael Lebowitz of Big Spaceship. I think we've decided that the future of advertising is better with cupcakes. 
  
  
• Have you seen Mullet Like Me yet? We're lucky enough to have seen it in person.
  
  
• Stuff About Minneapolis has been posting some exceptionally awesome pictures this week.

LAWL

• PRESIDENTIAL HEADPATS!!! Our greatest fantasy realized. 
  
  
• This is pretty much how I see the world anyway...I imagine it's similar to wearing Kanye shutter shades, only I just see Excel rows and columns.
  
  
• SOMEBODY ADOPT THIS PUPPY RIGHT NOW AND LET ME COME PLAY WITH IT

Yaybia Weekly Link Love: 4/4/09 - 4/10/09

ON THE WEBS

Nissan Cube marketed to Gen Y as a "mobile device." Yeah, but in MN, I still can't text from behind the wheel.

Facebook hits 200 million users, but for some, fatigue may be setting in. Twitter's growing faster, but it just reached 10 million worldwide uniques this month. We're ready for something new.

How to figure out whether your brand/company should Tweet. Pretty much dead-on.


ON YAYBIA

Coke's Ringtone spot is back!

We're digging Tide's "take care of your clothes" campaign, especially this promo.


LOVERS & FRIENDS

Aaron Landry helped us bid adieu to the best TV show of all time.

On Ypulse, Anastasia and Libby each talk about how Facebook might be on the decline among its original users.

ELY 2016!



LAWL

We didn't laugh at all this week. Send us links!

Yaybia Weekly Link Love: 3.28 - 4.3.2009

On the Webs

• Good job, Iowa! We still won't change our thoughts on your sports teams. Go Gophers!
• MA in Social Media? Sounds more like a MA in BS. Good luck with that useless degree as everything you learned in the classroom will be irrelevant because you weren't out exploring the webs.  Internet, you're doing it wrong.
• Ypulse expands upon an idea from danah boyd about the fading passion that Gen Y has for Facebook. The Yaybies have had FB since before the photo feature was available. We'll continue to stick around, but things have definitely changed.
• TV Guide is no longer a TV guide. WTF. Why else would you ever even think about stopping on that channel?

On Yaybia

• In case you didn't know, Spam is made in MN. Gross. Social spam is also gross. 
• Beer + social doesn't just have to be at happy hour. 
• Even though we're new to the biz, we've already seen our fair share of killed ideas. A little fatherly advice in the comments keeps us tuned in to reality.

Lovers & Friends

• Loyal reader and drinking buddy Michael helped rock the social efforts at his agency to keep Fargo's head above the water.  Cheers!
• Our oldest ad friend could not have said this better - "Persuasion is not so much about making "strong arguments" as it is about making a human connection."

LAWL

• Why isn't Erin hanging out with this guy? They could be crutch buddies!
• And people wonder why we don't like kids?!
• I almost pee my pants every time I look at this. So effing cute.

Yaybia Weekly Link Love: March 21 - March 27, 2009

ON THE WEBS

• Fargo is flooding. I normally hate on ND but I really hope everyone can pull through. Volunteers are mobilized via FB and Twitter.
• KFC (i cannot type that without typing FKC) wants to save your ass while before making your ass bigger.
• Get excited! Where the Wild Things Are trailer hit the webs. How many times have I watched it? Ohh so many.
• Why go to SXSW when all the recaps are online? Ok ok, just trying to make myself feel better about not being able to go. But seriously, good recaps!

ON YAYBIA

• Suze is back in the game with posts about our two fave video sites, YouTube and Hulu.
• Hey brands, Fargo is seriously flooding. What are you doing to halp?
• IDK if even customization will save magazines, but Time is giving it a go.

LOVERS & FRIENDS

• Our buddies over at Fallon launched a new site and a "life streaming" tool called Skimmer. The design is pretty, but let's not forget that Friendfeed failed because it's a clusterfuck. Two takeaways: we are SO glad that our companies don't publicize our tweets or blog posts and a big congrats for DOING instead of just TALKING.
• Boring? On Yaybia? As Griner puts it, "Adults use salty language. Adults have political opinions. Adults drink alcoholic beverages." We'll never be boring online . So uh, let's go drink.
  

LAWL

• Happiest funeral I've ever seen.
• Libby might die if Erin isn't online every minute that she is.
  
• NO, REN. NO! Relive your childhood and be glad you weren't a child star.

Yaybia Weekly Link Love: March 14-20, 2009

Just kidding! I was on vacation all week and Erin's having knee surgery today, so you'll have to sit tight and wait for next week's edition of Link Love. Happy Friday!

Yaybia Weekly Link Love: March 7 - March 13, 2009

ON THE WEBS

• Attention brands: get your email act together.  72% of 18-24s say the branded email they receive is irrelevant and 81% say social network ads are irrelevant.  Maybe that's why Facebook is allowing users to vote on ads now?  
  
• Take a step back from the Skittles mayhem and read this actual review from a 16-year-old NON ad/web geek.
  
• 95% of people who download free iPhone apps have quit using them after 30 days
• Thru-You = YouTube + Free Time x Steroids = Awesome
• Everyone at Wal-Marts 5 PR AORs now wants to die
• Razorfish released their...HEY LOOK CLOUDS...180 page digital outlook report ...OMG YOU HAVE CHEEZITS...but we have a hard time believing...BEER...people will pay attention for that long. 

ON YAYBIA

• Blog shaNAST!
  
• This isn't North Dakota, it's advertising. Let's ditch the silos.
  
• Much like Yaybia's namesake, some products are so iconic they don't need copy. 

LOVERS & FRIENDS

• Follow the #Fallon kids at #SXSW
  
• Our fave London blogger writes about UMN market research. Go Gophers!
  
• @halvorson dropped content strategy knowledge at CATFOA. 
  

LAWL

• Cannot. Wait. T-minus 18 days.
  
• Despite popular belief, Erin actually hates Libby. 
• Watch another NASCAR race, cuddle with Libby.  #fuckitlist

Yaybia Weekly Link Love: February 28 - March 6, 2009

ON THE WEBS

• OMG OMG OMG WTF SKITTLES OMG.  
  
• Facebook keeps changing it up:  First it integrates with Oodle, a service that makes classifieds "social, not local."  Then it previews a revamped Home Page and makes Pages more like Profiles--and brands more like buddies. Of the 30 most popular pages, several were created by fans, so we'll be watching to see how brands react to fans' newfound power to interact through these Pages.
  
• Is Twitter a social search engine?

ON YAYBIA

• Our two cents on Skittles and Facebook stirred up some great comments.
• Time for spring cleaning--of your media habits

LOVERS & FRIENDS

• Advergirl juxtaposes her current media mix with what she should be consuming.  I like the commenter's post that this is still just the tip of the media iceberg.
• On News from the Herd, Dirk has great insight into how people really want to interact with brands in social spaces.

LAWL

• I wish I had thought of this ad.   Media + creative = awesome.
• Firefox Beta and OSX Jaguar!
• If this had existed when I was in college, I would have gotten to bed before 6am when my papers were due the next day.
• This makes me hungry.
• ... ... ...
• I accidentally busted out a "that's what she said" in front of the president of my agency yesterday.  Fortunately I'm still employed.

Yaybia Weekly Link Love: February 21-28, 2009

ON THE WEBS

• New Tropicana logo is donezo 
• Measuring the social media buzz about the Oscars 
  
• AOL, Bebo kill us slowly 
  
• High Life 1-second ad rocked it. Beer!
  
• Social networks will FUCK YOU UP 
• Recovery.gov is cheap and awesome. Like Erin and Libby.   
• This bro hates FB without giving it a chance even though Zuck is trying to make it a democracy. 

ON YAYBIA

• Snowmageddon. 
  

LOVERS & FRIENDS

• Hunt Adkins, home of Yaybia writer Danielle, launches rebrand of Bard's Beer
• Gen Y entrepreneurs are awesome 
• This bizzo on MissionG - thanks for the comment, Nguyen! - and more Yaybia thoughts on G
• Jacey recaps the space150 deepspace event

LAWL

• Otter cuddle!
  
• Yes, We Can?

Yaybia Weekly Link Love: February 14-20, 2009

ON THE WEBS

• Facebook caused a short-lived crisis when it changed its TOS, then quickly reverted.  Dude, it's the internet.  Do you really expect that the things you put online on a free service are going to be yours forever?
  
  
• Budweiser realized they were a beer, not a network, and yanked bud.tv.
  
  
• We agree with Gawker; 30 Rock needs to tone its product placement down a notch.  We know you don't really love McFlurries, Salma & Alec.
  
  
• If you grew up with it, it's not new media.

ON YAYBIA

• Dilly bars?  Check.  Yaybia ladies?  Check.  Cutest little girl of all time?  Check.  The only thing missing was the Kittens Inspired by Kittens book, which lives in a cabin up north.
  
  
• Microsoft is to Walmart as Apple is to Target.  Yep, that analogy just got even better.

LOVERS & FRIENDS

• Aki at the Fallon Planning blog gives us 6 ways brands can successfully have a Twitter presence.
  
  
• Advergirl is back, and bringing the snark!  We're diggin' it.
  
  
• Awesome post by Dirk that outlines blogs as the keys to viral success.  Our interview with Maddie & Al echoed this--blogs like Boing Boing, Buzzfeed, and Cute Overload blew up their hits.

LAWL

• Amazingly well-written, insightful, and analytical blog about Obama.  Well, his neckties.
  
  
• Go add the Nexus Facebook app right now!  It maps your friend universe and you will spend the better part of an hour staring at the connections.
  
  
• Best Week Ever's list of 100 silver foxes is long but worth it (that's what she said?)
  
  
• Youshouldhaveseenthis.com is the "Collect the Whole Set!" of the Internet.  I've seen most of them.  I intend to complete the list this weekend.  I'm awesome.
  

Yaybia Weekly Link Love: February 7-13, 2009

Lam and Libby bring you this week's edition of Yaybia Weekly Link Love video style! All the topics we talk about in the video are linked below. Weekly Link Love is always best enjoyed during Beer Friday so this is your perfect excuse to start early!

ON THE WEBS

Doublemint suspends Chris Brown's ad campaign

Michael Phelps's Endorsements Take a Hit

11% of Online Americans Are on Twitter

Pew Research Study on Microblogging

Google Gets Out of Radio

The Day the Muzak Died

Sirius Seeks New Investors

ON YAYBIA

Conversations About the Future of Advertising

LOVERS & FRIENDS

Libby's Ypulse Vlog

LAWL

Pregnant Mom of Octuplets

Kittens Inspired by Kittens!

Yaybia Weekly Link Love: January 31- February 6, 2009

It's been a quiet week in Lake Yaybia, but here are the goods. They'll go well with your first Beer Friday beer!

ON THE WEBS:

• The ad world finally kicked its Super Bowl hangover around Thursday. Check our faves.
• Facebook turns 5 years old (FIVE, FIVE DOLLA) and gets a meme. Skip it.
• Google Latitude: making it easier for you to creep out online since February 2009.

ON YAYBIA:

• Ad parodies and interactive YouTube games make for slightly less boring afternoons, no?
  

LOVERS & FRIENDS:

• Fallon snags the Alpo account. Nom?
• UMN Ad Club kids hang out with space150, Azul 7 and Colle+McVoy to talk industry and jobs

LAWL:

• As if Libby didn't correct my grammar enough, now she can send me this. Yo Comments are Whack!
• Obama gets a little LOLcat action.
• Advertising named one of the five least marketable degrees. FML.

Yaybia Weekly Link Love: January 26-30, 2009

ON THE WEBS:

• I guess there's a football game Sunday?  If you're Tweeting about the ads, use #sbads09 and see your Tweets on AgencySpy.  Until then, you can't throw a rock at the Internet without hitting some preview, analysis, breakdown, or tweeting about the ads.  
• The brands that most need to take advantage of social networks in 2009 were the brands with the most organic presence there in 2008.  AdAge lists the top 25.
• We hated HBO's Big Love campaign that ripped off PostSecret.  Some things are sacred, and Church of Lam (Sunday Secrets with a bagel and coffee) is one of them.
• We liked the party packs Velveeta sent to women hosting Super Bowl parties.  Reaching out to a consumer one-to-one is a great way to create brand ambassadors.
• We're up in the air about TurboTax's Super Status contest.  It's definitely viral, but the process to play is complicated and it might come across as gimmicky.  
• The blog world mourned the end of Domino magazine.
  

ON YAYBIA:

• Carina pointed out PETA's great PR story to get huge ROI out of the Super Bowl without actually paying $2.4MM to air a spot
• Most of us are happy we are no long in our first "advertising" gig
• Chocolate ≠ Carrot.  Dominos ≠ Subway.

LOVERS & FRIENDS:

• Big thanks to John Eighmey for responding to our thoughts about online video series.  We agree with your Tweet:  it always comes down to creativity.
• Puppies and advertising together? Yes, please! Thanks Advergirl.

LAWL:

• Be glad that Libby doesn't text you. 
• Taco cat (thanks Chase for brightening my life with this one)
• Next time you need some afternoon brain drain, start tackling this list of 100 things to do with Google Maps Mashups.  Clearly you can guess our favorite.
• Check Humpcatting next week to see Jameson & Libby's version of the Snack Food Stadium!  SEE, JAMESON.  NOW IT'S ON YAYBIA SO YOU CAN'T SAY NO.

Yaybia Weekly Link Love: January 19-23, 2009

Welcome to our first of many weekly recaps, where we'll harness the rumblings of the interwebs into one post for your reading pleasure.

ON THE WEBS: In case you were under a rock and/or wasted all week (it's ok if you were!)

• We got a new President on Tuesday!  Google searches took a nosedive while we watched his speech, and a lot of us were watching online.  J9 talked about Facebook/CNN connect and how awesome it was.  To bring the federal government into 2009, the new administration overhauled whitehouse.gov at exactly 12:01pm--and it looks rll good.
  
  
• Another bad week for print as 3-year-old Wondertime magazine went under and Google nixed its newspaper ad network.  
  
  
• Google brought video to Gmail chat windows.  Anyone who knows what I mean when I say "AIM Aptus" is dying inside.
  
  
• Mashable posted awesome examples of how Twitter can help you IRL.

ON YAYBIA:

• Lam & Lib teamed up to give AgencySpy readers the lay of the land of 10,000 lakes
  
  
• The University of Minnesota embraces blogging and Twitter. Go Gophers!
  
  
• Click in the next 10 seconds and we'll DOUBLE YOUR ORDER!

LOVERS & FRIENDS: Shoutouts to our loyal readers and fellow bloggers

• Jacey and the crew at space150 hosted Deepspace 2009 Trends
  
  
• AS brings us more State of the State posts from Chicago and Denver.

LAWL: Links Lam and I sent each other in Gchat all week

• Be good, kids.  The President is watching...
  
  
• BOB! HELP! 
  
  
• We. Love. The. 90s. 
•