Time Mine: Magazine Mashup

Everything is doom and gloom for print lately, but this nice little twist from Time might be a turn in the right direction. Time is test driving a service called Mine which allows readers to customize a single magazine with content of their choice. Mix and match from 8 different mags and your custom publication will be delivered to your door or inbox. Check it.

I've been wondering who the first company was going to be that could notice and embrace my variety of interests. I subscribe to Wired, Ad Age, Vanity Fair and Women's Health and this seems to be quite the range of topics for even Amazon to recommend products that are girly geek instead of just girl or just geek. I don't know that Time Mine is a long term solution, but it's a step in the right direction. Readers might not necessarily want to get locked in to a full year subscription of each magazine that interests them, but it might be a lot easier to drop $15/year on a subscription that covers more than one topic. Other thoughts?

Yaybia Weekly Link Love: January 19-23, 2009

Welcome to our first of many weekly recaps, where we'll harness the rumblings of the interwebs into one post for your reading pleasure.

ON THE WEBS: In case you were under a rock and/or wasted all week (it's ok if you were!)

• We got a new President on Tuesday!  Google searches took a nosedive while we watched his speech, and a lot of us were watching online.  J9 talked about Facebook/CNN connect and how awesome it was.  To bring the federal government into 2009, the new administration overhauled whitehouse.gov at exactly 12:01pm--and it looks rll good.
  
  
• Another bad week for print as 3-year-old Wondertime magazine went under and Google nixed its newspaper ad network.  
  
  
• Google brought video to Gmail chat windows.  Anyone who knows what I mean when I say "AIM Aptus" is dying inside.
  
  
• Mashable posted awesome examples of how Twitter can help you IRL.

ON YAYBIA:

• Lam & Lib teamed up to give AgencySpy readers the lay of the land of 10,000 lakes
  
  
• The University of Minnesota embraces blogging and Twitter. Go Gophers!
  
  
• Click in the next 10 seconds and we'll DOUBLE YOUR ORDER!

LOVERS & FRIENDS: Shoutouts to our loyal readers and fellow bloggers

• Jacey and the crew at space150 hosted Deepspace 2009 Trends
  
  
• AS brings us more State of the State posts from Chicago and Denver.

LAWL: Links Lam and I sent each other in Gchat all week

• Be good, kids.  The President is watching...
  
  
• BOB! HELP! 
  
  
• We. Love. The. 90s. 
• 

If this doesn't inspire you, you're dead to me.

Image is Liu Xiang. Copy:

Love competition.
Love risking your pride.
Love winning it back.
Love giving it everything you've got.
Love the glory. Love the pain.
Love sport even when it breaks your heart.



And I. Love. Advertising.

(from PSFK)

100 Percent recall ratio.

You know it is a great ad when you wonder how nobody could have thought about such a simple, obvious idea before - and you wish you would have been the first one.

Kudos to DDB Amsterdam for this evergreen ad and congratulations for a Gold Clio.

Long live one of the best-selling cars of all times.

And long live brilliant text-based print ads.

Also Volkswagen, also DDB - Berlin this time - , also simple and surprising, but image-based instead. Thanks to the guys (yes, only guys, I checked) at DDB, my motivation to go back to Europe has just been boosted a little bit. I cannot wait to cruise around in my friend's ancient, red 1974 VW Golf, blaring Jacko from his new entertainment system that he will likely get in exchange for his broken gloves department.